Thursday, May 5, 2011

Jenkins - Convergence Culture

Jenkins, Henry. Convergence Culture: Where Old and New Media Collide. New York: New York University Press, 2006.

convergence - "...the flow of content across multiple media platforms, the cooperation between multiple media industries, and the migratory behavior of media audiences who will go almost anywhere in search of the kinds of entertainment experiences they want." (2)
It should NOT be understood as merely a technological process, but rather as a cultural shift of consumers being encouraged to seek out new info and connect dispersed media. It occurs within the brains of individual consumers and through their interactions with others.

The book explores how collective meaning-making in popular culture is being used for more than just fun: it is effecting the operations of religion, education, law, politics, advertising, and the military.

The black box fallacy - the belief that eventually all media will flow through one black box (or handheld device).

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